TV, radio, and newspapers are no longer the best advertising options. On the other hand, we are starting to realize the power of social media. Big brands are talking about social media. Great ways of advertising on it, quick and easy targeting, and of course the personalized relationship with their customers through these channels. We talk about marketing on social media. Why television is not what it used to be. Why people don’t buy newspapers anymore and inform themselves through social media. However, we all skip the basics. And that is why I decided to write this text.